

After a few let-downs (Beams), an exhibition of reels and works by the advertising agency Wieden & Kennedy at the Ginza Graphic Gallery came to my rescue. The GGG has been a favorite since my designer years (i have a GGG poster collection), exhibitions range from the Tokyo Art Directors Club Awards to shows on international design groups such as Grapus. Images.
You are greeted in the entrance with an i-Mac to take your photo and add to the "Guest Book Wall". The images will be used to compose a moving collage of morphing faces against digital noise. Wieden Kennedy seems to be on the right track, an advertising agency going the extra mile. Looks like a fun place to work. Ad reels for Kumon (私はなにを勉強すれば良いのですか?)are goose bump-worthy, beautiful, nostalgic but fresh. Beautiful innocent imagery combined with music. Uniqlo and Nike ads bring forward a certain frank Japanese-ness we've never seen before. Definitely like what they are doing. "You cannot hammer down a nail that sticks out."
www.wktokyo.jp/blog/ww
No comments:
Post a Comment