Thursday 25 December 2008

W+K Tokyo at the GGG


Not the best time for art clubbing-disappointed to find a few galleries closed or without any thing impressive showing. Maybe it has to do with the end of the year being just around the corner. Also impossible to get around any shopping areas due to all the cute couples having a very romanti christmas>@%&#@#!!

After a few let-downs (Beams), an exhibition of reels and works by the advertising agency Wieden & Kennedy at the Ginza Graphic Gallery came to my rescue. The GGG has been a favorite since my designer years (i have a GGG poster collection), exhibitions range from the Tokyo Art Directors Club Awards to shows on international design groups such as Grapus.  Images.

You are greeted in the entrance with an i-Mac to take your photo and add to the "Guest Book Wall". The images will be used to compose a moving collage of morphing faces against digital noise. Wieden Kennedy seems to be on the right track, an advertising agency going the extra mile. Looks like a fun place to work. Ad reels for Kumon (私はなにを勉強すれば良いのですか?)are goose bump-worthy, beautiful, nostalgic but fresh. Beautiful innocent imagery combined with music. Uniqlo and Nike ads bring forward a certain frank Japanese-ness we've never seen before. Definitely like what they are doing. "You cannot hammer down a nail that sticks out."
www.wktokyo.jp/blog/ww

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